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This post originally ran on FriendlyAgent.com.
Reading is my passion and every year I read or listen to at least 12-15 books which are mostly nonfiction. Based on my experience I thought of sharing some books which I really admire and may help you with your business. I understand most of us are not good readers and we may not have time to go through a 300-page book. But you can always listen to books using audible or other such services which will help you in completing book while traveling or doing regular chores. Every one especially insurance agent should be able to benefit from these books.If there is any other book which you feel should be added to this list then please leave a comment or send me an email.
1) Friendly Agent : Secrets behind building a multi-million dollar insurance agency – Avdhesh Saxena
This book will provide you a playbook that you can use to start, build, and scale up an insurance agency.
Do you know that starting an insurance agency is probably one of the best business ideas?
Do you want to know . . .
How some startups created billion-dollar-plus, insurance-based companies in the last 5–10 years?
The secrets behind building a multimillion-dollar insurance agency?
How to scale up an insurance agency profitably?
How to cut through the noise in the market and differentiate your business?
How to leverage technology to rise above (be seen and heard) the myriad of agencies around you and compete with both local and online agencies?
How to build a team which carries your mindset to take care of clients and grow your business?
If you are interested in learning about these topics, then you are at the right place.
You can either spend thousands of dollars in figuring out how to build a successful agency or use this book to get a roadmap for success.
2) Influence by Robert Cialdini
This book talks about lot of behavioral tactics which sales people use to convince their prospective customers. Robert has drawn these strategies with his experience, conducting experiments and using research in behavioral psychology. Robert explains 6 principles or persuasion which will help you structure your sales strategy in such a way that it leads to better conversion.
Every insurance agent should read this to close sales more effectively. After reading this book you will be able to better Influence not only your prospective customer but also your 2 year old toddler :
3) 4 hour work week – Tim Ferris
This book was an eye opener for me and it breaks conventional wisdom where many feel that they should work 24/7 to achieve success. In this work of internet marketing there are many ways to make a fortune by just working 4 hrs a week. Tim has shared lot of experiences from different people he interviewed and has provided set of steps which will help you become more efficient. He talks about New Rich and lifestyle business which I never heard off. This book really changed my life and I am in this entrepreneurship journey due to this book. 
4) The Millionaire Next Door: The Surprising Secrets of America’s Wealthy : Book by Thomas J. Stanley
This books talks about mindset which one should have in order to accumulate wealth. It talks about people who are high earner but spend most of their money in supporting their lifestyle and don’t save much. It also provide example of people who with modest income are able to accumulate large wealth. It not only talks about accumulating wealth but also good practices which we can pass on to our kids which will help them in their life.
5) The Miracle Morning – Book by Hal Elrod
This is again one of those life changing book. After reading this book I was able to join 5AM club and now I get so much done in morning. This book provides a framework which Hal calls SAVERS (Silence, Affirmation, Visualization, Exercise, Reading and Scribing) . This will help you not only in getting up early but setting your day in such a way that you have abundant energy to go through rest of the day.
6) How to Market on Instagram
Are you using Instagram to grow your business?
With more than 1 billion users engaging with Instagram every month this is one of the best platforms to find your customers.
No followers? No problem. This book will show you step-by-step techniques to grow your Instagram following, create an engaged audience, and generate leads.
